Brief: Show what you've learned during the three years studying Ba Advertising by creating a full campaign with at least three varying deliverables.

Create the full campaign, meaning: do your research, write your strategy, deliver creative ideas, execute these ideas. 

Your client is Guinness and you are to create a campaign launching Guinness' new product: Guinness Cider. 

​

Please see the hand out slideshow, above (this is not a ppt, all information is contained in the document).

​

Targeting young bold individuals, people who desperately want to be "different" (meaning: hipsters and most of the millennials), strategic message:      "ELEGANT DIVERSITY" 

​

​

School: UAL, London College of Communication 

​

​

​

​

​

​

​

VIDEO AT THE 4th SLIDE (launch video, stay tuned). 

​