Brief: Break barriers between young adults and Amnesty International. The core barrier to break is that people don't see human rights as relevant to their own lives. Launch Taking Injustice Personally with a strategy, a big idea and creative execution.

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Making people torture celebrities live on their fb feeds we wanted to point out that injustice is not just distant third world's countries problem, yet something that can happen to literally anybody.

 

Credits: Ellora Prior, Barbora Babitzova

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School: UAL, London College of Communication